The new feature on Instagram, Direct Messaging, allows you to send private images and videos to other Instagram users. This is a great tool for deepening relationships with customers through the quality of customer service it allows. It allows your enterprise the chance to provide sneak peeks to loyal followers, send deals and connect with a new audience.
Here are 5 ways your enterprise can use Instagram Direct as a new part of your social media marketing plan:
Reward your top followers with an exclusive promotion. People must follow you to receive this direct message. This could be people who comment/like/repost your content frequently. Send a photograph to select followers with a promotional code and a message that says, “Hey [insert name], this is just for you for being such a loyal follower! inch
2. Sneak Peeks
Send a small grouping of 15 followers a sneak quick look into something new going on with your business. This is ideal for new products. Ask followers to repost the content with a special hashtag to increase the probability of it going viral.
3. Collect data
Allow them to start the dialog as well. Perhaps a user wants to alert you about a product error. Now, users can send a photograph of the problem and direct message it to your business via Instagram. This will assist you to discuss the issue with the user privately to unravel the problem. It’s important to note you need to be following the user in order to start the dialog.
4. Host a tournament
Post a public photo with instructions that the first X amount of individuals to inquire into that photo will obtain a direct message from your business with information on how to enter a secret tournament. Then ask all the contestants to submit a photograph to be entered to win a large prize. The person with the best photo is then honored the prize. You can then repost these photos to various social channels for added content. Your customer will be pleased to be in the focus and will share what is this great with even more friends!
5. Post an item that you’re trying to sell
Send a primary message to your fans with a photo of the product, and a link where to buy. If you’re having a sale, be sure to mention that!
I encourage exploring different choices to find out what is most effective for your enterprise. How will you use Instagram Direct? buy instagram followers