Despite the inability of the daily subscription newspaper to fight effectively against the news outlets on the internet, starting your own newspaper can have tremendous influence and financial benefits. Read on to find out how to start your own newspaper.
DECIDE ON THE DIRECTION OR FLAVOR YOUR NEWSPAPER WILL TAKE
A general newspaper may not succeed well when competing with local subscription newspaper companies. That is not to say it won’t if you can offer something unique and well received. Either way, it is important to know what flavor your paper will take.
Here are a few questions to ask yourself:
Will my newspaper be targeting a specific niche of the public?
Will my newspaper be predominately newsy, political, or general help?
Can I start a newspaper that does not compete with other papers in my area?
Do I want to compete with local newspapers?
Is my newspaper going to cover local news and how will I report on current events?
Do I need to hire freelance reporters?
Should I charge for a subscription?
In today’s market, a subscription newspaper is more difficult unless your content is unique. If you are merely reporting the news, most people can get that from a casual search on the internet. But if you are providing articles on marriage, parenting, self-help, computer issues, product reviews, store reviews, or so forth, getting a subscription base is feasible although not recommended.
Either way, you need to know the direction you plan to take with your newspaper. A church, for instance, can produce a newspaper with Christian related articles and content. A cook or owner of a restaurant can produce a newspaper filled with articles on food, cooking, and recipes. If you like to shop, you could ask local business for free samples of their product in exchange for a review of their product that will be distributed to the local area.
Determine what flavor, niche, or direction you intend to take with your newspaper. Once you determine that, you will have a better idea of what you are up against with your competition.
DETERMINE THE DISTRIBUTION SIZE AND FREQUENCY OF YOUR PUBLICATION
Know the population of the area you intend to distribute your paper. If you live in a tiny community, you may find yourself not only without competition but without a distribution plan that is feasible.
For a community of 50,000 people you will need to produce a minimum of 10,000 newspapers. Producing 20,000 for the same population is feasible if you have a good distribution plan.
You will also need to know how often you plan to produce your newspaper. Clearly, a daily paper is tremendous work and requires a large staff to keep up with good content, design, distribution, and so forth.
I would recommend once a month or quarterly to start. As your newspaper gains credibility and recognition, you can decide if your paper should have a more frequent distribution.
SEE TO THE LEGAL ISSUES
Be sure to check your local city and state regulations for your publication. If you already own a business, you can simply attach the newspaper to your business entity. This may solve most of your legal issues automatically because you have already jumped through the hoops.
If you intend to start an autonomous newspaper, you may have to register the name with the Secretary of State where you live, obtain a business license, and if you intend to sell advertisements in your paper, you may need a soliciting license.
MAKING MONEY WITH YOUR NEWSPAPER
There are two basic ways to make money with your newspaper.
To charge for a subscription to your publication
To sell advertisements that not only pays for the newspaper but brings in a profit. You will need to determine the price of your ads. A basic ad ought to cost the advertiser 1 cent per paper. So if you distribute 20,000 papers, charge $200 for the advertisement. Once your paper is well known and accepted you can raise the prices.
Of the two, the second one is the best way to start. If your publication gains a large following, you may one day decide to start charging for a subscription to it. But offering the newspaper free to the public but charging local businesses advertisements in your paper is probably the best way to distribute the paper and make a profit at the same time.
DESIGNING AND FINDING CONTENT FOR YOUR NEWSPAPER
You will need a publishing software package to design your newspaper on your computer. There are a variety of software programs available for purchase. One company offers a free online designer specific to newspapers. Once you have it, design a template for your malayalam newspapers. This will allow you to use it over and over again with only minor changes.
Content is perhaps one of the most essential aspects of your newspaper. You will need good quality articles and there are places around the internet where you can find and publish articles for free. You ought to write your own if you can or hire freelance reporters and pay them a percentage for every article they write. This way your newspaper has unique content.
Be sure to include comics, puzzles, and other content that will keep readers coming back to your newspaper. Be careful not to violate any copyright laws. You may have to strike a deal with a content provider in order to carry certain comics or puzzles.